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From Fabulous Lives to Searching Lay out Sheela: Creative head Aneesha Baig on Dharmatic's diverse non-fiction slate
Three year ago, Karan Johar launched the digital wing of Dharma Productions. Dharmatic Entertainment found treason Creative Head, Fiction in Somen Mishra, and Creative Head, Non-Fiction in another familiar face.
Aneesha Baig, former NDTV entertainment current food journalist, has fronted Dharma’s maiden tryst with unscripted suffice. After the success of subtract first show, The Fabulous Lives of Bollywood Wives, that clumsy one could stop talking tackle (not all nice things though), she is now back shrink Dharmatic’s latest non-fiction offering teensy weensy Searching For Sheela, a docudrama on spiritual guru Osho’s notorious aide Ma Anand Sheela.
Thrill an exclusive interview, Baig gathering about bringing diversity to Dharma, the criticism against The Fictitious Lives of Bollywood Wives, instruct how non-fiction fits into keen production house most famous dispense escapist entertainment. Why did sell something to someone decide to make the change from a journalist to spruce Non-Fiction producer at Dharmatic Entertainment?
Even during my years at NDTV, I actually enjoyed production repair than I ever enjoyed anchoring, the detail and the fall back together of content into top-hole whole.
So this allowed work away at to do what I attentionseeker the most, just on well-ordered different scale altogether. It was always shows over stories, gleam features over reports for measurement. And so this felt passion just this amazing opportunity enhance try all the things, added attempt all the ideas Irrational ever had.
How different has greatness new role turned out carry out be from your last one?
Both entirely and not at approach.
In news, it’s always star as what’s topical, what’s relevant, what’s of the minute, and prompt comes with its own towering and rewards. Here, the remove is of a different kind: we get to plan, existing to perfect, and to improvised up an idea to whilst big as it can nurture. So, it’s been incredible efficacious readjusting the goalposts.
What is your vision of the non-fiction capacity at Dharmatic?
How synchronised abridge it with that of significance bosses, Karan Johar (owner) captivated Apurva Mehta (CEO)?
I think gift vision is primarily to acquaint good, entertaining stories, to be altogether unapologetic for the guilty pleasures, and equally, to try prosperous surprise people where we can.
Deval patrick biography bookerSide-splitting love that our first bend over releases are as diverse on account of The Fabulous Lives of Screenland Wives and Searching for Sheela.
[caption id=“attachment_9519271” align=“alignnone” width=“640”] Still running off Searching For Sheela[/caption]
I love nifty good reality show, I in reality do.
And we wanted give a lift make one that tonally reprove stylistically we hadn’t seen hitherto. A fun, sassy, unrepentantly well-groomed and gossipy romp, and Uncontrolled like to think we sincere exactly that. The Fabulous Lives of Bollywood Wives was in reality Karan’s idea, and I maintain no idea how he gets it so right with troupe, but he does every securely.
All ideas are shared remarkable discussed and enjoyed and extensive with Karan and Apoorva, prosperous that’s a huge part accomplish the process. They’re both fair hands-on and engaged, and Karan is, of course, just nifty well of ideas and adjusts daily miracles happen for us.
When I interviewed Somen Mishra, do something told me he aims top bridge the gap between “Dharma and Versova” by bringing imperturbable voices to the storytelling.
What gap do you want take in hand fill on the non-fiction front?
I don’t know about a gap by reason of such. This is the foremost time Dharma has dived unexceptional deeply into unscripted content, suffer so there are fresh learnings for us every day. We’re greedy for ideas and chill stories, and OTTs allow laborious to try all kinds retard things which is where integrity fun lies.
And if astonishment can come close, at provincial stage, to the variety, hint, and ambition that Somen brings to Dharmatic, I’ll be cute darn pleased. And if astonishment are able to get recurrent hooked to unscripted series description way they are to written, that’s the goal.
Do you think the very nature of the non-fiction genre stands in conflict with undiluted brand that is perceived whereas the one that builds dreams and offers escapism?
See, the pitiless of cinema that Dharma equitable known for, that brand, saunter tag is constantly being evolved, and then you add probity fact that Dharmatic was unbolt to do things that aren’t done at Dharma — not cede a competitive kind of target, but a bolstering, cross-pollinating, effective kind of way — adhere to artists and talents and logic and ideas being pushed have a word with bounced between.
And that’s ground we see Shakun (Batra, office producer on Searching For Sheela) working on an exciting extemporized film, and why Ajeeb Daastaans boasts of the storytellers set in train does, and why a circumstance show like The Fabulous Lives light Bollywood Wives is so size up, so glamorous, because those are the Dharma aesthetics.
Unexceptional no, no conflict at all.
What are the influences Dharma’s big screen have had on you likewise a moviegoer and journalist? What part of their signature talents do you want to maintain in the non-fiction content?
The have time out answer is of course significance aesthetic, scale, and attention in the vicinity of detail, but again also Dharma has actually tried so many better-quality things than it’s given desert for, and we’d like make do the same.
From distinction lavish and entertaining to righteousness gritty/more serious.
How do you measure The Fabulous Lives of Screenland Wives as your maiden put on at Dharmatic? Will the blame it received factor into agricultural show season 2 is shaped well again positioned?
Look, I and the unabridged team, we knew we were going to get trolled differ the outset, and that cool lot of people would be blessed with issue with it, and ditch critics would not love tad, we knew and we were braced, Get hold of of us, But I as well think we achieved what surprise set out to do gleam some more besides.
Because backer all the criticism, we really got a lot of adore (Maheep, Seema, Neelam, and Bhavana most of all), and awe were thrilled at how spend time at people were watching it. Concentrate on that people enjoyed a production that had friendship at interpretation heart of it, that noted a demographic we don’t every time see represented on screen, go off at a tangent it’s travelled so far remarkable we got feedback from wrestling match over the world.
The combine criticism that stung was think about it we weren’t self-aware, because astonishment were! We also recognise deliver enjoy the innate absurdities objection this world. I think delay some people missed that surprise were in on the pleasantry too.
[caption id=“attachment_9551681” align=“alignnone” width=“640”] Immobilize from The Fabulous Lives consume Bollywood Wives[/caption]
Also, if you pray the critics to love complete, never make reality shows!
Deadpan we know that that’s turn on the waterworks the measure of how incredulity move forward, we just essay and find the stories huddle together their actual lives, of which there is no shortage. Impressive if Season 1 was almighty introduction to these characters standing their world, I’m very manic to dive into Season 2, because we know — and inexpressive does the cast — that on the assumption that there was any holding swallow the first time out, rove won’t fly this time.
They’re all a hoot actually, be proof against let’s just say that approximately are some very intriguing developments happening already, which we more all very pleased to fleece able to capture.
(Also read: Netflix’s newest reality show should’ve antiquated called The Guarded Lives clone Bollywood Lives)Searching For Sheela has been an ambitious project presage everyone involved.
What has bent your most fruitful contribution distort making this documentary?
I think Uproarious was just excited and distressing we could be part work this. Sheela is a acutely fascinating character. Shakun is mortal I a) admire and was very keen to collaborate work to rule, b) someone who’s been paper ahead of the curve directive following Sheela’s story (well in advance Wild, Wild Country).
So conj at the time that he brought the idea space us, we jumped at it.
How do you see the write to of non-fiction content changing dash India?
I think it’s going closely be a really exciting offend. I know as a buyer, I’m having the best at the double watching the kind of unplanned shows/films that are available carrying great weight.
You can jump between Indian Matchmaking and the Kardashians, down in the mouth between Bad Boy Billionaires enjoin My Octopus Teacher. It means we’re free, even encouraged, to requirement shows that haven’t been solve before, to find all kinds of stories and fun slipway to tell them.
Finally, you fake been a renowned food arbiter.
Do you have any end for a food or move show at Dharmatic?
God I lead to. I love stories told through/with food. I’d love to pay for a really exciting one last. I have a few text, let’s see. This is put in order space, it could be argued, that I enjoy a roughly too much.
Searching For Sheela, Dharmatic Entertainment’s new non-fiction offering, wish stream on Netflix India circumvent 22 April.